Photography by Afriyie is a digital photography brand established by a young and ambitious Ghanaian entrepreneur whose passion for photography exudes creativity through the lens of his cameras.
We had the opportunity to email interview Nana Afriyie, the Founder of Photography by Afriyie who’s part of the Africans Building Africa Community.
- Tell us about yourself and your business
I am a 23-year-old Ghanaian photographer specialised in modern-vintage lifestyle and wedding photography. I am the first of four and a recent graduate of the Kwame Nkrumah University of Science & Technology with a degree in Economics. Currently, I’m working with the Department of International Trade at the British High Commission in Accra facilitating international trade, government relations and commerce between the UK and Ghana.
- What inspired your decision to go into Photography?
Growing up, I had no experience with cameras. My parents were not camera people and we rarely took photos unless there was a major event or after church service on Sundays. About 4 years ago, I grew interested in cameras and was inspired by a good friend whose father was a professional photographer. I was amazed at the turnout of his images and how clean they looked from a traditional point of view. I loved the fact that he took candid shots of people and places he visited. It was exciting to see his work all the time.
- How much did you need to start your business and how were you able to raise that capital?
My first camera was a Canon EOS T3i. An entry level camera that costs about $450 but I got a good deal for $200. I did not have that kind of money at the time so I convinced my mother to get it for me. Convincing her how beneficial starting a photography business would be to my personal development and also how photography can make me itinerant.
- What are some of the challenges you face as an Entrepreneur and how do you overcome those challenges?
Digital photography is consistently evolving and it is essential to learn how to differentiate yourself in order to stay relevant in your craft. Keeping up to date with digital trends is one of my challenges because there is always a new app/camera gear that might or might not be beneficial to your craft. A well-defined career path in photography always helps you to sift between what you need and what you don’t. Ideally, winning means different things to different people. It pays to be clear about exactly what your (and your team’s) definition of success is, and to know what you’re prepared to do to achieve your goals.
- Where do you see your business 5 years from now and what steps are you taking today to reach that objective?
In the next five years, I want to open a world-class studio space in the heart of Accra and offer my services to a wider market. Currently, I am working on building a formidable team of 21st-century photographers, ready to take up the initiative and work to push Ghanaian photography across borders.
- What advice would you give to other Entrepreneurs looking to start a business or invest in Africa?
- How is your business contributing to the development of Africa?
Beneficially, my business is challenging assumptions and making young people here in Africa as well as globally, think for themselves in the sense that they are able to start any business once they put their mind to it and work hard at achieving success.