Brooder Co. – Redefining Africa’s Software Industry

Brooder Co. is a company that focusses on using technology to create innovative solutions. Brooder was founded on the basis of developing smart ways to automate processes and more importantly grow ideas into a reality. The company is attempting to solve problems, with the confidence of success, through an artificially intelligent approach and is looking forward to securing partnerships with organizations such as Microsoft and MTN.

We had the opportunity to email interview the Founder of Brooder Africa, Chris Dare who’s part of the Africans Building Africa Community.

  1. Tell us about yourself and your organization

My name is Chris Dare. I am a Computer Scientist, writer and innovative thinker and founder of Brooder Co. Brooder is Tech Startup that wants to contribute to the rise of technology in Africa and beyond by creating software products that add value to people’s lives. We simply grow ideas into a reality- hence the name “Brooder”.

  1. What inspired your decision to start Brooder Co.?

Having people around me to spark up my childhood dreams did help greatly. The most influential were my mentor Apostle Vinny Max Bani (AVMB) and my uncle, Joe. AVMB keeps making me understand that I am here on this earth to solve a problem and that has now become my consciousness. My uncle Joe gives me insight on the formal business world and we take inside looks at tech startups. There are other people who inspire me through what they did: there’s Thomas Edison, Bill Gates, Elon Musk, Ethel Cofie and Ehigozie Binitie. These people pioneered change in Africa and the world. I want to join that group of individuals. I feel fulfilled when I solve some problem- especially through technology or math. So, in 2016, I set out to make a “people finding” app and decided to build a company out of it. Today it’s been refined into Brooder Co.

  1. How much did you need to start your organization and how were you able to raise that capital? 

I decided to self-fund Brooder Co. at the beginning. I don’t think anyone needs much to start developing a pure software product. You may not believe it but I started the company with 5 Ghana cedis, thanks to a few promos I discovered. That was enough to start work. However, later during that day, I did spend an extra 60 cedis. It was enough to do what was necessary at the time. I suppose that counts as a lean approach. As time went on, we did spend a little bit more. I have to admit that some spending could have been avoided. Sounds a bit parsimonious? Well, I only considered what was necessary for work to take place. Currently, we’re working on building a profitable product to attract investors. Unfortunately, I can’t give information on our targets now.

  1. What are some of the challenges you face in your organization and how do you overcome those challenges?

My biggest challenge was putting a team together. Initially, I thought I could do everything myself. But now, I’ve come to learn to trust people that deserve it and let them contribute effectively to development whilst I can also focus on ways to move the company forward. Another challenge I face that I am really getting better at is learning to be stable. I adapt to change very quickly and it’s very easy for me to improvise. But I often realize that it causes me to miss certain opportunities at times because some actions are rewarded through time. I’m
learning to strike a balance between timing and change.

  1. Where do you see your organization 5 years from now and what steps are you taking today to reach that objective?

I like to think that we’ll be making waves in some race for hardware innovation because of some research we’re up to now, but more realistically, I strongly believe that Brooder Co. will be a major player in media, communications, and finance in West Africa, with an artificial intelligence approach. It’s a long shot, but I hope certain products we create will be able to operate without my hand in them so I can focus on building the future. Currently, we are embarking on a project with Ace Technologies and GeeLabs to outdoor our first product for the media industry. A prototype will be fully functional early next year. We want to build products that directly connect with our users. For us, our users are the center of everything.

  1. What advice would you give to other entrepreneurs looking to start a business or invest in Africa?

My advice to other entrepreneurs: Well you probably know that you have to create something that will add value to the lives of others so I suppose we could put that aside. Here’s what I’ll tell you: Start early. Fail fast and learn quickly. Build a good team. Do your research well; don’t judge an industry by what people say about it. The less you copy, the better.

  1. How is your business contributing to the development of Africa?

We live in a continent where human labor is so cheap that a technological solution is often considered expensive. And so innovation and critical thinking aren’t the strength of many. We’re looking to change that because we believe that we can use technology to bring about more prosperity for people at an exponential rate in Africa. We live in an era where mental giants reign and so we need to use our minds if we want to be at the top in this age.

 

Website: www.brooderafrica.com

LinkedIn: Chris Dare

Twitter: @brooderafrica

Facebook: https://www.facebook.com/brooder.co/

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