Episode 7: How a Nigerian left London to start a Sock Company in his home country
Segun Abiona is proud to say that he has left the 9-5 job as an Invest Analyst in London to start his own venture, Nicole & Giovanni Socks, a sock designer and manufacturing company in Nigeria. Segun, Founder and Creative Director of Nicole & Giovanni Socks, is the definition of an Entrepreneur as he started this venture from his bedroom. After leaving London to head back to Nigeria, Segun has decided to use unique strategies on Social Media and Digital Marketing to create demand for his product. By going the extra mile to satisfy his customers, Segun has also found ways to utilize word of mouth as an effective marketing tool. Today, Nicole & Giovanni Socks (www.nicoleandgiovanni.com) is a well known Socks brand throughout Nigeria and its neighboring countries.
In this Episode, Segun talks about the strategies he used with Social Media and Digital marketing to create demand for his product in Nigeria, the difference between a product Africans need and want, and how word of mouth can be an effective marketing tool in the African Market.